Website UI/UX Design
For many customers, a website is their first interaction with a brand. I focus on creating thoughtful, well-designed experiences that make that first impression meaningful and effective.
Glow up
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Apollo GraphQL
Apollo GraphQL presented a unique set of challenges. The brand was in need of a visual refresh but lacked dedicated resources to
execute the work. When I joined, the website relied heavily on a retro “peach” color—while it complemented the palette, leadership
felt it no longer aligned with the brand’s direction.Working closely with a web developer, we completed a full website refresh in just two months. The update removed the peach entirely
in favor of a cleaner white foundation. We reworked the spacing system and typography scale, introduced more white space, and
implemented tabbed layouts to reduce page length and improve scannability. The result was a more modern, refined experience that
better supported the brand’s evolution.
Homepage iterations
Throughout the design process, we tested several iterations, including a dark theme that performed well in testing. However, due to the fast-paced timeline, we ultimately chose a hybrid approach—using a dark hero paired with a light theme throughout the rest of the page. This solution balanced performance, clarity, and speed to launch.
Websites
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Productiv
For the Productiv rebrand, the website was a major undertaking and the first full UI/UX website I designed as a sole designer. As both Art Director
and Designer, I relied heavily on stakeholder meetings to understand functional requirements as well as the broader vision the CEO and CMO had
for the new site. I partnered closely with engineering to ensure the designs translated seamlessly into production. Many of the animations and glow
effects were implemented in multiple phases, allowing for testing across pages to better understand user behavior—how far customers scrolled,
what captured their attention, and what drove engagement.
