This social campaign was a strategic and creative turning point for Apollo. Until then, the brand had made limited use of photography, making
this an ideal opportunity to introduce a more human, relatable visual direction. Because the campaign centered on in-person events and developer
communities, the decision was made to feature real people and actual customers—bringing authenticity and credibility to the storytelling. I paired
this photography with illustrative elements to maintain strong brand continuity, while expanding the color palette to push the brand in a fresh,
more expressive direction.

Following the rebrand, we launched a multi-channel social campaign to introduce the updated brand and evaluate how it performed
in market. The campaign included social advertising, retargeting, Google ads, and email, allowing us to engage customers across
multiple touchpoints and stages of the funnel. This approach gave us the flexibility to test, learn, and iterate quickly.

I led the creative development for the campaign, designing multiple variations for A/B testing across visuals, layouts, and messaging.
By testing different creative directions and content approaches, we were able to understand what resonated most with our audience
and how the refreshed brand was perceived. These insights helped inform future creative decisions and provided valuable feedback
on how the brand could continue to evolve. Throughout the process, I worked closely with the content manager to ensure the
language was accurate, on-brand, and intentionally pushing the brand forward in a positive and cohesive way.