This campaign was one of the most fun I’ve had the opportunity to work on. I collaborated directly with the Creative Director to build
a captivating campaign for AWS—the first of many campaigns to come. My primary focus was on the illustrations and producing each
custom piece for print.

We began with a brand concept, co-developed by the Creative Director and me, which we presented to the broader team. Once the
concept—illustration meets reality—was approved, I created a library of illustrations that could be scaled across various parts of the
campaign. I also adapted the original concept to unique formats and sizes, ensuring each custom request was executed accurately
while maintaining visual consistency across the campaign.