AWS events are always incredible, and the third-party event team was ready to upgrade their booths. In the past, they paid for custom
builds each time, but they needed a more cost-effective solution. I was brought in as designer and Art Director to conceptualize, design,
and oversee the build of the modular event booth.

I began by meeting with the Events lead to gather context and understand their goals. Once a design was selected, I added the details
that would make the booth truly one-of-a-kind. I then worked closely with Freeman Production to physically build a 30x60 modular
booth that was both functional and visually striking.

I designed the AWS SKO branding, creating a concept that captured the essence of the event—bringing Sales leaders from around the
world together to discuss strategy for the upcoming year. With AWS’s focus on data and technology, the branding centered on traveling
data and interconnected nodes. Color played a key role in wayfinding and swag, helping create a cohesive and engaging experience.

I collaborated closely with the SKO event lead and project manager to ensure the project met all event requirements and stayed on schedule.